Reid is a distinguished executive, entrepreneur, and investor with over 30 years of experience in analytics, management, digital marketing, and strategic investment. As the CEO and co-founder of SoftSnow, Reid leads a forward-thinking organization specializing in AI-driven innovation and transformative strategies.

Throughout his career, Reid has demonstrated exceptional expertise in leveraging data to drive critical decision-making and achieve impactful results. At the Chicago Mercantile Exchange and JP Morgan Chase, he successfully harnessed analytics to navigate complex financial landscapes, delivering consistent, high-value outcomes. He served as CFO of SecureCircle, a cybersecurity company acquired by CrowdStrike in 2021, and was the Chief Client Delivery Officer at Rise Interactive, where he played a pivotal role in expanding their media, analytics, creative, and development teams.

In addition to his professional accomplishments, Reid has been an active angel investor for over 15 years, helping companies scale and achieve sustainable growth. He is a member of the Indiana University Angel Network and an advisor to multiple startups.

Reid holds a bachelor’s degree in finance with honors from the University of Illinois at Urbana-Champaign. His leadership is characterized by innovation, a commitment to problem-solving, and a global perspective. Known for his ability to streamline processes and optimize client engagement, Reid consistently drives transformative outcomes.

Beyond his professional endeavors, Reid is deeply committed to philanthropy, supporting organizations such as the Make-A-Wish Foundation and Hallie 225. He is also an avid golfer, traveler, and passionate Chicago sports enthusiast.