SoftSnow helps organizations turn AI from a buzzword into a business engine. We believe the most sustainable transformation starts with the individual, solving real pain points for the people doing the work.
We combine deep technical expertise with a human-first approach to change management. Working alongside your teams, we identify high-impact opportunities using our AI Opportunity Matrix™, orchestrate custom AI engines that fit your unique reality, and guide your organization through the cultural shift required to adopt them.
Our Vision for the Future of Work
We see a future where AI-enabled operating leverage is the standard. A world where intelligence is embedded into every system of record, allowing teams to move faster, decide smarter, and focus entirely on strategic growth.
We don’t just implement tools; we build the adaptive architecture that allows your business to absorb new models, scale capacity without headcount, and evolve as technology accelerates.
We are the operators helping you build this future—Human + AI, together.
About SoftSnow
Mission Statement
To create a future where Human + AI collaboration is the standard for how work gets done, empowering every individual to innovate and every organization to thrive through a sustainable AI-first culture.

Vision Statement
To operationalize AI through individual-led transformation, partnering with enterprises as strategists and operators to design the roadmap, orchestrate the infrastructure, and empower teams to augment, automate, and optimize processes.

The SoftSnow Team
SoftSnow’s team is made up of professionals who’ve built their careers at the intersection of data, technology, and transformation. From finance and digital marketing to AI and analytics, we’ve seen firsthand how smart strategy and the right tools can unlock new levels of growth.
SoftSnow’s leadership team combines deep industry experience with a shared belief in AI’s potential to empower people and accelerate progress.
SoftSnow’s leadership team combines deep industry experience with a shared belief in AI’s potential to empower people and accelerate progress.
Our Values
Our values guide how we work, how we collaborate, and how we believe AI should enhance both work and life.
01
Family First is Fun
We believe in balance, connection, and putting people first. When our teams thrive, our clients do too.
02
Growing is Fun
We’re lifelong learners. Growth - personal, professional, and organizational - is what keeps us inspired.
03
Winning is Fun
We celebrate success, big and small. Every project is an opportunity to create impact and move the industry forward.
04
Making Money is Fun
We believe success should be rewarding for our clients, our partners, and our team.
05
Being a Great Teammate is Fun
Collaboration is at the heart of everything we do. We support one another, share ideas openly, and work toward shared goals.
Leadership Team

Reid Valfer
CEO & Co-Founder
Reid is an executive and investor with 30+ years of experience in analytics, management, and investment.
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Larry Fisher
CEO & Co-Founder
Larry is a visionary executive, entrepreneur, and thought leader in artificial intelligence and emerging industries.
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