Prestige Distribution's e-commerce platform had accumulated hundreds of one-time buyers from 2024: qualified customers who had already spent money on commercial bathroom products, then went silent. The marketing math was brutal. Each personalized re-engagement email required 20 to 30 minutes of manual work: pulling Shopify order histories, drafting individual messages, and sending from Outlook one at a time. At that pace, the e-commerce specialist could contact two to three customers per day. Touching hundreds of dormant accounts would take nearly a year.
SoftSnow built the Personalized Customer Email Outreach Agent on Cassidy, connecting to Prestige's Shopify exports and the specialist's Outlook drafts folder. The agent processes monthly batches of 15 to 30 customers who purchased one to two times in the past three years. It references specific order details—product names, colors, finishes, purchase dates—to generate drafts that read like the e-commerce specialist wrote them personally. The specialist reviews and sends each email from his personal address, maintaining relationship-driven trust while the agent handles data retrieval and composition.
What previously consumed 30 to 45 minutes per email, from pulling order data to drafting personalized messages, now takes 2-3 minutes to review and send. This efficiency gain enables the team to process 15 to 30 personalized emails in the time it previously took to manually craft two to three. Where competitors choose between personalization and scale, Prestige delivers both.
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