Publication: WGN Radio AM 720 — Wintrust Business Lunch
Date: September 24, 2025
In a live radio interview on WGN's Wintrust Business Lunch, SoftSnow co-founder Larry Fisher discussed how his firm helps companies build AI strategy from the ground up, turning AI from a buzzword into a business growth engine.
Larry's interview speaks directly to what SoftSnow's clients face: the pressure to move on to AI quickly while ensuring their teams are equipped, and their organizations are truly ready. Hearing this perspective is exactly the kind of insight that helps leaders take the next step.
"People who dedicate time to learning about AI will be among the most sought-after employees for years to come." — Larry Fisher, Co-Founder, SoftSnow
During this interview, our founder & co-CEO recommended two essential reads offering a balanced perspective on the AI landscape:
- The Coming Wave by Mustafa Suleyman: A grounded look at AI's history, risks, and the need for safeguards
- Superagency by Reid Hoffman: A framework for how leaders can help teams embrace AI through the lens of doomers, gloomers, boomers, and zoomers
Listen to the interview at WGN Radio / Wintrust Business Lunch, starting at minute 12.
